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Originally I thought there were only 6 Principles of Persuasion from Robert Cialdini. I used to constantly refer back to this video to make sure I was hitting all of these during my meetings with clients.

Over time, I realized the 6 Principles were merely a starting point, and that there are so many more that have varying degrees of power and influence.

This book took my a while to get through but it was so good being able to enjoy the 33 Psychological Influence techniques in Advertising.

I’d highly recommend this book, as videos from YouTube are great. But if you only focus on information from one source and type. You’re missing out on a whole other way to learn.

If you’re interested in more influence and persuasion techniques in advertising, this video by Studiobinder also has an insane amount of different approaches to influence with your videos.

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